Search Engine Marketing
SEO, done properly, can bring you an abundant number of qualified hungry-buyer leads
To attract highly targeted traffic to your site, you need expert help with SEO – or search engine optimization. Without it, you are leaving money on the table, because your traffic is not high enough in volume and not targeted enough.
Pure Gold will give your business greater visibility when a buyer types in a search keyword that pertains to your business. Put simply, more visibility means more sales and faster growth. And the higher up you are in search engine rankings, the higher the perceived value and credibility of your business.
With sharp SEO tactics on your side, even as a small company you can rank for buyer keywords, outmaneuvring bigger companies. Through website analytics you can learn which of your products are doing well, which marketing tactics are working and which need tweaking or even abandoning. Without this information, you are just guessing.
Cost-effective Customer Acquisition
Happily, there is no payment for having the search engines index your website. This is important for high volume, low-intent phrases, such as ‘car insurance’, which can prove very expensive in pay per click advertising. SEO is also useful for generating visitors who are typing in ‘long tail keywords’ – get this right and you can save a ton on advertising and outgun your competition.
Fixed Costs – easier to plan for
The cost of SEO is relatively fixed, independent of click volume. In fact, once initial optimization costs and lower ongoing optimization costs have been covered, cost per click from SEO drops over time.
Website design that maximizes SEO
Search engine crawlers reward sites that are easy to navigate and are relevant to visitors, so if your code and on-page SEO is optimized, your site is rewarded with higher rankings.
Repeat Business – without having to advertise again
Customers coming through a search tend to stick around longer – which increases customer lifetime revenues!
Unique Content will boost your rankings
By creating subject-specific content on your website in a way that delivers a boost to your keyword strategy, you can attract quality backlinks which boost your rankings for important keywords.
As you can see, SEO done properly makes perfect business sense.